Unlike any story where there is a clear beginning, middle, and end – it all started 16 years ago by Alan saying ” Amy, I want a change. I want to create quality Mexican food. Without the faintest idea but trusting and loving Alan enough, I said ‘YES! Let’s do it”.
So, that was the beginning of our culinary journey. On 10th February 2004, we opened our franchise business in Forest Hill, Melbourne. Throughout the eight years, we were grateful for the experiences in learning how to run a business. As budding business owners, as we developed, so did our vision. We wanted to provide a more fresh, diverse and innovative Mexican – inspired food, to be more responsive and reflective of our customers’ palate. With the encouragement and support of our customers, we courageously launched our very own Mexican restaurant TACOS on 1st July 2012.
Like any business, we grew and expanded and once again we strived to take ourselves to the next level. Our focus shifted from being ‘bigger and better’ to our values of creativity, community and connections. With the name TACOS, we felt it implied a ‘franchise mindset’. We wanted a name that reflects the vibrancy, colour, people and passion for Mexican food and culture. We turned to the community for help. Through a naming competition with over 300 entries, we rebranded as Amor Mexico (Love Mexico ) on 5th September 2014 with the slogan ” Mexican Cuisine Made with Love”.
Since 2014, Amor Mexico has been collaborating with local government, private and non-profit organisations to bring social awareness (i.e. Women’s Health, Parenting, Mental Health and Well-Being ) that matters to the community.
Inevitably, the unwavering support and encouragement from the community outgrew the physical space in Forest Hill. We farewelled our Forest Hill home on 30th September 2019 and relocated to Blackburn on 13th January 2020.
Throughout the journey, there has always been one constant driving force, and that is to create a community cafe restaurant for the people by the people. Amor Mexico is a home for our customers, staff, suppliers and community. Many whom we are blessed to call our friends and family.
So together, let’s celebrate the good memories of the past, be grateful for the present and be inspired for the future of Amor Mexico!
Alan & Amy To